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Latest Blogs

10 Jan / 18


Technology is not only used to treat patients effectively. Technology in an orthodontic practice can also help to make the practice more efficient, effective, and profitable. Don’t overlook the importance of effective technological systems that increase productivity and help the orthodontic team work harder and better. 

Technology can develop a better website to bring in a steady stream of new patients. It can help remedy an overloaded booking system. And it can help patients connect with the practice more effectively. Unfortunately, many orthodontic practices are somewhat behind the curve when it comes to technology that creates profits. Here are some techniques to think about when developing a more profitable practice.

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11 Oct / 17

2 min read

A high case acceptance rate is essential to a profitable orthodontic practice. Your Treatment Coordinator has a large impact on this, and has one of the hardest positions in your practice. Talking to patients about high-priced treatment options in an environment where most people try to cut back, requires a unique set of skills.

Even the most highly trained and experienced Treatment Coordinators make mistakes that cause patients to object treatment. Here are 4 tips that will make your Treatment Coordinator more efficient and effective.

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03 Oct / 17

1 min read

Like superstar athletes, millionaire dentists/orthodontists want to continue to get better at their craft. They know that they can achieve more with the right amount of effort, learning and training.

Here are 3 habits of millionaire dentists and orthodontists…

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13 Sep / 17

1 min read

It is no surprise that the biggest social media website in the world is changing at a rapid pace. It can be a full-time job just to keep up with the changes Facebook makes to their news feed algorithm. These changes can have a huge impact on the marketing strategies of orthodontic and dental practices.

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31 Aug / 17

1 min read

Have you ever had bad reviews on social media? Are these bad reviews costing you orthodontic patients? Most likely they are! Bad reviews can be avoided, and they happen partly because staff members are saying the wrong things to patients.

Good patient communication has a profound impact on the success of your orthodontic practice. It fosters a strong bond with patients and ensures a high patient satisfaction rate. Conversely, bad communication and a lack of verbal skills, can damage patient relationships and undermine your online reputation.

Here are three things that your staff should never say to patients.

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17 Aug / 17

2 min read

Marketing an orthodontic practice isn’t an easy task. It comes with a high price, and you want to know that you are making a good return on your investment. How can you be sure that your marketing is translating into profits?

Tracking the impact of your marketing is a necessary part of running a successful orthodontic marketing campaign. Here are 3 things you need to know about orthodontic marketing:

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  • Published In: ROOT
  • Created Date: 2017-08-01
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01 Aug / 17


1 min read

It’s likely that a majority of your patients are kids between the ages of 7-18. Although kids are enthusiastic about getting braces, 9 out of 10 consultations you have the patient isn't the one who chooses you as an orthodontist. It was the parent, and it is highly probable that is was the mom. In fact, some consumer behavior studies indicate that moms make up more than 80% of the purchasing decisions in a household. Orthodontic treatment is a big investment for any family, and orthodontists who don’t consider moms in their marketing strategy are missing out on a lot of patients. So how do you cater to moms in your marketing strategy? Here it is:

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29 Jun / 17

1 min read

The number of patients looking for orthodontic treatment has grown drastically in the past 15 years. Even if you are the best orthodontist in your area, you may be missing out on prospective patients if you are not advertising the information patients are looking for. Here are 5 things patients are looking for in an orthodontist that will make you surprised:

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18 May / 17

1 min read

You buy clothes, shoes, electronics, plane tickets and even stream music online. But for a professional group like orthodontists and dentists who focus on the latest industry technologies, you have not caught on to shopping online for supplies. For some reason, you still pay a huge premium to buy from big distributors and sales reps. Often you wonder if your sales rep is really telling the truth on giving you the best prices. There is no way for you to know, unless you spend countless hours searching and comparing different orthodontic/dental vendors. This is inefficient and it is a model that has been around for quite some time.

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03 Mar / 17

2 min read

It is inevitable that the purchase or sale of a practice will become an agenda in an orthodontist or dental professional’s career. However, where do you start? There are several factors you must consider to ensure you are getting a fair deal regardless of buying or selling. Here are 3 ways to value your orthodontic or dental practice:

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14 Feb / 17

2 min read

Becoming an associate Orthodontist can be overwhelming. There is no rule book on how he/she should get paid. There are also many other factors that an associate Orthodontist may consider; office moral, growth, education, etc. Is he/she an employee of the office or a contractor? Who pays lab costs/supplies cost? Regardless, the most important factor is almost always how they will be paid. Here are 4 ways to pay an associate Orthodontist:

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12 Dec / 16

1 min read

An orthodontic/dental rewards club is similar to any other club or membership a patient may join, such as United Mileage Plus, Safeway, OrthoExtent Rewards. When your office is able to offer a membership, patients are able to earn rewards while you reinforce everything that is important to the success of the practice. A membership such as this is considered a customer loyalty program. The goal of an orthodontic/dental loyalty program is to attract the right patients, and create a profitable long-term relationship with them and the brand of your office. Here are 3 benefits to a orthodontic/dental loyalty program:     

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14 Sep / 16

2 min read

What are the deciding factors in choosing brackets for your orthodontic office? Are aesthetics important to you? Or is bond strength and retention more important? Do not worry, you can accomplish both! However, there are 4 factors that you should consider before making a decision.

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11 Aug / 16

1 min read

You've heard and read endless articles discussing traditional vs. digital marketing. The best marketing plan combines both. However, for a dental/orthodontic practice, digital marketing can be ideal because of the high reach and low cost.Whether you've recently started your practice and need patients, or you've been in practice and want to add more patients, digital marketing is an essential part of a successful practice. No matter how skilled of a dentist/orthodontist you are, or how advanced your technology is, your practice will not flourish if you do not have a digital marketing strategy in place.

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06 Jul / 16

1 min read

Understanding that phone-calls are a vital connection to acquiring new patients is an essential part of running a successful practice. It is important that in a dental office, an actual person answers the phone during office hours Monday through Friday. Although this is true in any situation, sometimes phone calls must go through answering machines due to factors out of your control. This is why your answering machine message is critical to your office's success.

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29 Jun / 16

2 min read

In a volatile economic environment, more dental professionals are looking for investment advisers who can meet their needs. Return on investments have been minimal due to volatility, and investors have become nervous about how their funds are being managed. Many doctors are risk averse, and are realizing that their investments do not align with their risk tolerance. For this reason, they're looking to find someone who understands their investment needs.

Some doctors maintain their own investments but they are not happy with the results, and quickly become aware of their limited skills in investing. While it's easy to spot a poor adviser, it is much harder to find an adviser who improves your investment portfolio and gives you peace of mind. Here are 4 rules when selecting an investment adviser:

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22 Jun / 16

3 min read

With the evolution of technology, we have seen many advances in the dental industry. Burs are amongst one of the most frequently used and advanced devices in dentistry. Burs are designed in many configurations and sizes,  with bur selection depending on the type of procedure and bur's overall effectiveness. The most frequently used burs are typically fabricated from tungsten carbide or diamond particles. Ceramic and zirconia burs are also available. The selection of the appropriate bur is key for an effective removal of dental hard tissue, and the safety of the patient. Here are 5 keys to choosing a bur:

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15 Jun / 16

2 min read

Handpices are one of the most frequently used mechanical devices in the dental industry. High-speed handpieces are used for restorative  and endodontic procedures. Low-speed handpieces have a wide range of uses including: restorative, oral and periodontal surgery, orthodontic, endodontic, hygiene and laboratory procedures.  In 1871 the first commercially used foot-treadle dental engine was manufactured. Initially only straight handpieces were available, until the 1950s when a high-speed air-driven handpiece was introduced in the U.S. by a model known as the Borden. Similarly, electrically driven handpieces were introduced around the same time, but early models were heavy and cumbersome, resulting in poor efficiency for clinicians.

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08 Jun / 16

2 min read

When it comes to overhead, you probably don't think about product cost. As far as you're concerned there hasn't been any issues in the past. However, you may be spending way more on overhead than you should be. Now might be the time to look into your overhead and product cost. Dental supplies should cost you no more than 5% of revenue. If you are spending more than 5%, then your overhead costs are through the roof. Remember that your practice is a business, and it needs to run like a business. Therefore, it is essential to evaluate your overhead costs and plan accordingly.

Here are 6 tips to help keep your product cost under control and lower your overhead:

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01 Jun / 16

3 min read

Having an efficient orthodontic practice, with a group of high-performance team members takes years of knowledge and practice. It is critical for a practice to operate with high levels of efficiency and productivity. There are no shortcuts or substitutes  to meeting these goals. You will have to continuously learn about team building, and will need a system in place for to reach your practices' true potential. Here are 8 simple guidelines to building a high-performance team:

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25 May / 16

3 min read

Has the depressed economy destroyed your practices' profits? Have you wondered if the tough times are the result of external factors beyond your control, or an internal problem that can be fixed? For orthodontic practices especially, business has flattened or declined across the U.S. However, the good news is that there is a solution to reaching your practices' true potential. Below are a list of solutions to common mistakes orthodontic practices make.

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